In an era when most developing nations focused on basic infrastructure, Lee Kuan Yew was thinking about psychological impact and emotional resonance. This philosophy helped transform Singapore from a third-world country to one that surpassed its former colonial power, the United Kingdom, in GDP per[…]
INSIGHTS
“Sometimes the moments that never happen matter the most.” With this profound statement, Volvo’s 4-minute masterpiece for the EX90 has revolutionized automotive advertising. Shot by renowned cinematographer Hoyte Van Hoytema (known for “Interstellar” and “Oppenheimer”), the campaign transcends traditional marketing to become a moving meditation[…]
Jaguar’s new campaign, featuring abstract visuals, avant-garde fashion, and slogans like “break moulds”, “live vivid,” and “delete ordinary”, showcased vibrant visuals and models in elaborate outfits, notably excluding what the brand is known for – cars. This artistic departure has led to a social media[…]
Imagine a world where your car isn’t just a vehicle — it’s a status symbol, a work of art, and a time machine all rolled into one. Welcome to the world of BMW. Ready to discover how those three little letters came to mean so[…]
“You don’t have to be the loudest voice in the room to be the most powerful.” Introverts, imagine stepping into a negotiation with quiet confidence, using subtle cues and strategic insights to guide the outcome without needing to dominate the conversation. In this blog, we[…]